Design Hero Poster Process

Elena Crites
3 min readMar 9, 2021

I’ve been (mostly) keeping track of my process for this project in my sketchbook, since that’s what feels most natural to me.

Initial thumbnail sketches to generate ideas
Sketches, cont. along with class notes from the response to this work.
Poster ideas (that look super blown out here, but were cut and paste into my sketchbook) as well as notes from the class where I presented these ideas.
The two semi-final posters I presented in class. By now, I’d started building things by hand and scanning them in. Alas, I don't have any photographs of me building them, but just imagine me sitting on my floor watching Thor movies cutting out paper rectangles for a couple of hours, then scanning in those rectangles at studio. I also gave the right one some texture by crumpling it up and walking on it.
Notes from class where I presented semi-final posters.

I didn’t write down all of my notes from that class in my sketchbook, but I took the rest of my notes in my InDesign doc. Here they are, though they’re a bit chaotic:

Class Notes March 2 cont.

Don’t be too afraid of making mistakes, making “a move”

THIS IS NOT EASY… its ok do not freak out…

i feel like I’m not taking enough risks…brett agrees

just follow ur instincts

right one! SHAKE IT UP! less linear and horizontal! Mess it up

go off the page, make it feel like it never toughed a computer off balance, imperfection, authentic

“Half an hour worth of work”

Have no respect for the frame of your page at all!!! Go crazy so stupid

feel like im in a really good place aesthetically, just layout needs to be more organic — loves the texture

try cutting name out? Stamping name,

Look at Pinterest collected inspo for this last step

Cut out little similar sizes and experiment in sketchbook with hand-done layout

keep handwritten type

Its not a POSTER yet

Look at Dorothy’s?

more cutouts of her face? Or littler portraits added on & around

Outline only for text stamp?

Then, I started work on my final. This included more building by hand, including the carving of this rubber stamp while I FaceTimed my mom for a couple of hours. (note the “e” which I somehow carved backwards).

I scanned my pieces and put them together in InDesign, and ended up with this final product!

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